Forex is a hyper-competitive market that requires sophisticated marketing strategies to stay ahead of the pack. One of the best marketing tools for a Forex Marketer is a well planned and executed autoresponder program.
Email autoresponders allow you to easily collect subscribers and send them a series of emails over a period of time. Essentially, an autoresponder is a set-and-forget follow-up marketing program that will bring sales over time.
This article will highlight specific tactics that the Forex marketer can use to create a successful autoresponder program.
Create Sublists for Profit
Most autoresponder services make it easy for you to create sublists. The service will automatically unsubscribe a lead from one list and add it to another based on a trigger – like a purchase.
In marketing circles you will hear the rule of thumb “The money is in the list” which is absolutely correct. Even more profitable is the money that is in sublists. Sublists are smaller lists taken from your larger list. For example, a list made up of buyers taken from your prospect list is a sublist. Or, a list of buyers of a specific product extracted from your buyers list would be a sublist.
Use these sublists for targeted marketing campaigns that promote a specific product based on your leads past behavior. These campaigns routinely perform dramatically better than other general email campaigns because they are targeting specific subscribers.
Monetize the List with Affiliate Offers
Once you have…