TradeKing and Zecco Announce Agreement to Merge | Business Wire

FORT LAUDERDALE, Fla. & SAN FRANCISCO–(BUSINESS WIRE)–TradeKing and Zecco, the industry’s first two socially-enabled online

brokerages, announced today they have agreed to merge their businesses.

This merger creates a compelling alternative in the marketplace for

independent investors, one with scale and resources to compete, but with

the mission to challenge traditional offerings and client experiences to

deliver outstanding value for online investors. Financial terms of the

merger were not disclosed.

“TradeKing and Zecco share a similar mission, applying pressure on the

industry to give the individual investor a far better trading experience

and a far greater value,” said Don Montanaro, CEO of TradeKing. “By

merging, we have an opportunity to ratchet up our ability to influence

the direction of the online brokerage industry. We believe this is great

news for clients of both firms and investors as a whole.”

The new merged firm would have a combined client base of approximately

500,000 accounts with several billion dollars in client assets.

Commenting on the agreement, Michael Raneri, CEO of Zecco, said, “We

believe the market is ready for a new player that doesn’t sound, act or

think like all the other firms, but with the size and resources to go

head-to-head with the major players. We are now positioned to be the

challenger brand we believe investors are seeking.”

Watch video message from both CEOs:

Why Is this Good for Clients? More Capabilities at the Same Low

$4.95 Price

For clients of both firms, the merger will offer them all the

capabilities they already enjoy, plus much more. After the merger,

clients will enjoy a high-performing trading platform with the best

tools and social community features from both firms at the same current

low price offered by each of $4.95/trade. In addition, TradeKing clients

will gain access to great Zecco capabilities such as forex trading and

highly-rated mobile trading apps for both iPhone and Android. Zecco

clients will gain access to TradeKing’s top-ranked options trading

tools, comprehensive educational offerings and award-winning customer


Additional information can be found on the TradeKing website at

and the Zecco Website in the Zecco CEO Blog

and Zecco and TradeKing Merger FAQs

A History of Innovation

Since the firms’ inceptions (TradeKing in December of 2005 and Zecco in

July of 2006), both brands have stood for delivering low prices, great

transparency, powerful social integration and leading-edge innovation,

while, above all, putting the customer first. Their combined industry

achievements include:

  • In 2005, introduced flat pricing under $5/trade with no account

    minimums or hidden fees

  • First to integrate social networking technologies in the online

    trading environment

  • First brokerage firm CEOs to blog

  • First to let clients publicly share verified trades in a social

    networking environment

  • First to let clients place stock trades from Facebook

  • First to let clients place stock trades from anywhere on the Web

  • Ranked #1 in customer service for three years in a row in SmartMoney

    magazine’s broker rankings (2010, 2011, 2012)

Who Were the Advisors?

Cooley LLP served as legal advisor to TradeKing. Raymond James Financial

served as M&A advisor and Pillsbury Winthrop Shaw Pittman LLP aslegal

advisor to Zecco.

About TradeKing

TradeKing ( is

a nationally licensed online stock and options broker offering simple,

low cost online trading fees.1 A pioneer in integrating new

financial social media as part of its innovative online equities,

options trading and fixed-income trading platform, TradeKing has

received multiple discount broker awards from top industry sources and

was rated best in customer service by SmartMoney2

Magazine for the third consecutive year. (June 2012 SmartMoney

Broker Survey).

About Zecco

Zecco is an online brokerage site for stock, options, and forex traders.

Zecco Trading is an online stock brokerage that offers low cost stock

trades and low cost options trades3. With low commission

rates, tons of free research and tools, and spectacular customer

service, Zecco is quite possibly the best value in stock and options

trading. Learn more about Zecco at

Options involve risk and are not suitable for all investors. For more

information, please review the Characteristics

and Risks of Standard Options brochure before you begin

trading options. Options investors may lose the entire amount of their

investment in a relatively short period of time.

TradeKing and Zecco provide self-directed investors with discount

brokerage services through their FINRA-registered subsidiaries, and do

not make recommendations or offer investment, financial, legal or tax

advice. The content of this press release is provided for educational

and informational purposes only, does not constitute a recommendation to

enter in any of the securities transactions or to engage in any of the

investment strategies presented herein, and does not represent the

opinions of TradeKing, Zecco or their employees.

Online trading has inherent risks due to system response and access

times that vary due to market conditions, system performance and other

factors. An investor should understand these and additional risks before



(1) $4.95 for equity and option trades, add 65 cents per

option contract. TradeKing charges an additional $0.35 per contract on

certain index products where the exchange charges fees. TradeKing adds

$0.01 per share on the entire order for stocks priced less than $2.00.

See our Commissions + Fees page at

for details on commissions on low-priced stocks, option spreads, and

other securities.

(2) TradeKing was ranked #1 in Customer Service in the SmartMoney

June 2011 Broker Survey based on the following categories: Commissions

and Fees, Mutual Funds & Investment Products, Banking Services, Trading

Tools, Research, and Customer Service. SmartMoney is a registered

trademark of SmartMoney, a joint publishing venture between Dow Jones &

Company, Inc. and Hearst Partnership. Supporting documentation for any

claims, comparison, statistics, or other technical data, will be

supplied upon request by calling 877-495-5464 or via email at

(3) Zecco Trading is an online stock brokerage that offers low

cost stock trades and options

trades. We are a discount stock broker and charge only $4.95

per online stock or ETF trade – 30 to 50% less than other top brokerage

firms. Options trades are only $4.95 each plus $0.65 per contract. For

more details, margin rates, online commissions for stocks and ETFs

priced under $1 and other charges, please visit pricing

and fees.

Photos/Multimedia Gallery Available:

Leave a Reply

Your email address will not be published. Required fields are marked *